8 Best B2B Data Providers in Australia in 2025

Australia continues to thrive as a dynamic hub for the B2B ecosystem, offering a wealth of opportunities for marketers, sales teams, and data-driven businesses. With millions of active businesses — including SMEs and large enterprises — the Australian market is both diverse and digitally mature, spanning key industries like finance, technology, healthcare, education, mining, retail, and logistics.

As digital transformation accelerates, so does the demand for accurate, high-quality business data. This makes dependable B2B data providers essential for growth-focused companies aiming to scale efficiently in an increasingly competitive landscape.

Unlike B2C, success in B2B marketing hinges on reaching the right decision-makers, building trust, and delivering personalized, value-driven content. That’s why access to a clean, well-structured, and fully GDPR-compliant database isn’t just a nice-to-have — it’s a core ingredient for lead generation and long-term success. With the right data, businesses can optimize targeting, boost campaign performance, and significantly increase marketing ROI.

In this article, we explore some of the best B2B data providers in Australia — evaluating each based on data volume, coverage, standout features, and compliance with global privacy regulations.

A List of the Best 8 B2B Data Providers in Australia in 2025

Below is a curated list of top B2B data providers in Australia. The list includes details on the volume of data each provider offers, their overall coverage across countries, standout features, and their compliance with GDPR and other global privacy regulations. Additionally, you'll find brief descriptions of each provider to help you make an informed decision.

InfobelPro

InfobelPRO is a globally recognized B2B data platform, renowned for its comprehensive business directory and rich geolocation data. With a strong foothold in Europe, it has confidently expanded into the Australian market, providing access to information on approximately 8.5 million businesses across the country — all through GDPR-compliant listings.

Perfect for telemarketing, geotargeting, and contact validation, InfobelPRO is a trusted solution for organizations seeking reliable, structured business data with international scalability. Its intuitive interface and powerful API integration make it well-suited for both local and global marketing operations.

KnowFirst.ai

Though still emerging, KnowFirst.ai is quickly becoming one of the fastest-growing B2B data providers in the Australian market, offering a database of over 3 million verified businesses. What sets it apart is its AI-powered analytics, which enable intent-based targeting, predictive lead scoring, and real-time data syncing for seamless integration.

The platform’s coverage spans from established enterprises to niche and fast-growing sectors. Fully GDPR-compliant, KnowFirst.ai is a smart choice for organizations focused on data precision, automation, and responsive market strategies.

Lead Lists Australia

Lead Lists Australia is among the best local data providers specifically around Australian businesses. With hands-on over 2.1 million business records, it is an expert in forming custom lead lists based on parameters like the industrial niche, employee count, revenue stakes, and location. It extends both one-time list purchases and subscription-based plans, making it effective for different business sizes. Its data is regularly implemented in bulk email and SMS marketing campaigns, mainly for companies looking to do highly targeted outreach. Fully compliant with GDPR and Australian data laws, Lead Lists Australia is an effective and scalable solution to connect with qualified leads. 

Firmable

Firmable is one of the Australian B2B data platforms focused exclusively on the Australian market. It delivers real-time business data, including verified company profiles, decision-maker contacts, and detailed insights into market segmentation.

Purpose-built for Australian businesses, Firmable is a good choice for sales and marketing teams aiming to streamline outreach and accelerate lead generation. Its intuitive platform and locally relevant data make it particularly effective for companies targeting SMEs and mid-sized enterprises across the country.

Listbroker

Listbroker acts as a strategic bridge between data suppliers and marketers, offering tailored access to B2B data — though it does not publicly disclose the exact volume of its database. Its key strength lies in industry-specific datasets, making it a strong choice for campaigns targeting tradespeople, pharmaceutical companies, IT professionals, or even homeowners.

With both data rental and purchase options, Listbroker’s consultative approach ensures that each client receives data aligned with their specific campaign goals. This makes it a valuable partner for businesses focused on niche targeting and precision outreach.

Datajet

Datajet is one of the most trusted sources for B2B data in Australia, offering access to information on over 600,000 businesses. The platform supports precision targeting across various parameters such as company size, industry type, job role, and geographic location.

What sets Datajet apart is its dual-purpose capability, providing both business and residential datasets, making it versatile for different types of campaigns. With options for both standard and premium databases, Datajet caters to a wide range of budgets and marketing strategies, making it a flexible solution for organizations of all sizes.

MatchBoard

MatchBoard is a B2B marketplace based in Australia that connects businesses with verified service providers, including data and lead generation experts. Rather than selling data directly, MatchBoard operates as a curated platform, where companies can outline their specific needs and be matched with the most suitable vendors.

Known for its industry-focused approach, MatchBoard is trusted by Australian organizations seeking tailored B2B solutions across a variety of use cases. Fully GDPR-compliant and focused exclusively on the Australian market, it serves as a valuable connector in the local B2B ecosystem.

ILLION

Illion (formerly Dun & Bradstreet Australia) is a leading data and analytics provider with a strong focus on credit risk, identity verification, and commercial insights. Known for its depth and accuracy, Illion offers a comprehensive view of Australian businesses through tools such as financial profiling, credit scoring, and detailed firmographic data. Illion is especially valuable for marketers, finance teams, and risk analysts who rely on data-driven decision-making. Its strength lies in combining commercial intelligence with compliance and risk assessment, making it one of the most robust platforms in Australia’s B2B landscape.

Choosing the right B2B data provider in Australia

• Industrial Coverage

• Geographic Relevance

• Data Accuracy & Verification

• GDPR and Privacy Compliance

• Customization Capabilities

• Integration and Usability

• Customer Support & Consultation

• Pricing & RoI

Compare the price paid against the value and volume of data received. Some providers offer affordable bulk solutions, while there are also organisations that provide AI-powered filtering at a premium plan.

To make the right choice signifies signing your data partner with your campaign objectives, whether it is lead generating, account-based marketing, or regional outreach. Test small, scale wisely, and imbibe the usage of analytics for measuring the success rate of your campaigns

Conclusions

Australia's B2B ecosystem has emerged as a fertile ground for growth, but the success rate is highly dependent on the quality of data which is used to connect with decision makers. It does not matter if you are a startup, an emerging SME, or an established enterprise; it is pivotal to choose the right data partner. 

If your requirements are completely volume-based, choose from providers that offer large-scale solutions. For precision and industrial relevance,  providers like Ampliz and Global Database are optimal choices. If localisation is vital, choose a provider that offers regional segmentation. And if strategic guidance is the key for your business, choose a provider that aligns you with the right supplier.

Besides, the topmost priority is the commitment of providers to GDPR and Australian Privacy principles, ensuring that your campaigns are not only effective but also legally sound. In a data-driven economy, your provider is not just a vendor but a growth catalyst. Therefore, before investing, analyse your campaign goals, target segments, and objectives. It is best to test small, scale fast, and integrate data not just to connect but to convert.