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Account-Based Marketing (ABM)

Engaging with the Right Accounts
is Key to Successful ABM.

  • Targeting the wrong accounts or missing key accounts in your targeted area due to poor data quality can lead to wasted resources and missed opportunities. Ensuring your sales and marketing efforts focus on high-value, qualified accounts will improve your outcomes and significantly boost ROI.
  • The lack of critical targeting attributes and insights into company linkages can lead to overly broad prospect groups or repeated targeting of the same companies, which is both time-consuming and costly. Without accurate company data and precise segmentation, your ABM initiatives may overlook valuable prospects or engage with companies that don't align with your ICP, resulting in low conversion rates.
  • 360M+
    Businesses
  • 655M+
    Executives
  • 460+
    Attributes
  • 1B+
    Contact Data

Account-Based Marketing Solutions
enable our customers to:

1. Create precision-targeted account lists aligned with company ICPs
By utilizing our extensive global B2B database, you can build highly targeted account lists based on your Ideal Customer Profile (ICP). With access to over 360 million companies, 650 million executives, and over 460 firmographic and technographic attributes, you can ensure that your marketing efforts focus on the right companies that meet your target criteria.
Example: A global software provider employed detailed filters to identify and target high-value accounts that aligned with their ICP. They leveraged attributes such as industry categories, company size, number of retail stores and revenues growth. This resulted in more focused outreach and a significant increase in engagement with the right prospects.
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2. Expand sales and marketing efforts into new global markets
Our comprehensive global database enables your sales and marketing teams to reach international markets, targeting companies in over 220 countries. With precise and up-to-date company intelligence, you can confidently engage with potential clients in new regions, ensuring your Account-Based Marketing (ABM) strategy remains effective and relevant on a global scale.
Example: SaaS company utilized our data to extend its ABM strategy into Europe and Asia. With access to a thorough global database, they successfully targeted manufacturers in specialized sectors, identified high-potential prospects, and successfully entered new regions, leading to a significant increase in their sales.
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3. Uncover global corporate relationships and refine target groups
Corporate linkage data reveals connections between parent companies, subsidiaries, and affiliates. This information allows you to refine your targeting and ensure that your Account-Based Marketing (ABM) efforts are comprehensive, reaching all relevant entities within your target account’s ecosystem and not overlooking valuable prospects.
Example: A manufacturing company used corporate linkage data to map the complete family tree of their target accounts. By targeting both parent companies and their subsidiaries, they focused their marketing and sales efforts more strategically, resulting in increased engagement from a more aligned outreach.
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automating account-based marketing operations

Build ultra-precise account lists instantly.

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Easily integrate our API into your existing marketing and sales workflows, enabling instant access to data and all targeting solutions. Our API connects your tools and software to our B2B database, giving you access to all 360 million businesses and their valuable insights. Minimize your team's efforts by instantly accessing comprehensive company data. 
Flat Files Flat Files Blue
If If you prefer to receive your prospect lists in flat file format, we are here to assist you. We can provide highly targeted lists based on your Ideal Customer Profile (ICP) and specific search criteria in XLS or CSV format. Share your data requirements with us, and we will promptly inform you of how many accounts our database covers.
92% of B2B marketers agree that Account-Based Marketing provides the highest return on investment.
Start today.
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Frequently asked questions
What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a highly focused business strategy where marketing and sales teams work together to target specific high-value accounts rather than broad market segments. ABM customizes marketing efforts to individual companies or accounts, making the approach more personal and relevant.

What are ABM solutions, and how do they work?

ABM solutions refer to tools and platforms that help businesses identify, target, and engage high-value accounts. These solutions often include advanced data analytics, CRM integration, campaign management, and personalized messaging tailored to the needs of the specific account. It helps streamline the process of targeting and nurturing leads, making the marketing efforts more precise and measurable.

Does implementing ABM lead to a higher ROI for companies?

Yes, ABM has been proven to significantly increase ROI for companies. In fact, businesses implementing ABM have seen up to a 171% increase in marketing ROI (the latest statistics). This is because ABM focuses on high-value targets, improving conversion rates, reducing wasted efforts, and enhancing sales alignment.

How do I begin implementing an ABM strategy?
Begin by identifying your Ideal Customer Profile (ICP). This refers to the types of companies that would benefit the most from your product or service. You can gather this information from your past sales as well as by researching your competitors' use cases online.

Once you have a clear understanding of your target companies, please share their profiles with us. We will assist you in the next step: acquiring the necessary data to reach your prospects effectively.
What is the difference between ABM and traditional marketing?
Traditional marketing casts a wide net to attract leads from various segments, whereas ABM focuses on targeting specific high-value accounts. ABM is more personalized and tailored to the needs of individual companies, with a stronger focus on building relationships with a select number of prospects rather than engaging a large volume of leads.
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