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Technographic Data.

  • Global Coverage: Access technographic data on millions of global businesses and over 200 technologies they use.
  • Technographic Data: Get information on the payment providers, CMS, website & e-commerce solutions, and marketing automation tools that companies are using.
  • Prospects Targeting: Technographic data helps businesses identify ideal prospects and create specific targeting groups based on the technographics they use digitally.
  • Decades of Expertise: We have been operating in the data sector for 30 years, serving clients worldwide.
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Technographic data

Use Cases.

  1. An e-commerce solutions provider uses technographic data to target businesses using Magento. By identifying online stores running on Magento, they can offer custom plugins, performance optimization services, and tailored e-commerce solutions to enhance store functionality.
  2. A payment processing company generates leads by identifying businesses that accept PayPal. They focus on merchants already using PayPal, offering lower transaction fees, seamless integrations, and additional payment options to improve their checkout experience.
  3. A web development agency uses technographic data to find companies using WordPress. They target businesses running WordPress websites, offering custom themes, security enhancements, and speed optimization services to improve performance and user experience.
  4. A fintech startup leverages technographic data to identify companies accepting Apple Pay. By pinpointing businesses that support Apple Pay, they market their payment analytics tools and fraud prevention solutions to enhance security and optimize payment processing.
B2C Data Main
  1. An e-commerce analytics firm uses technographic data to track businesses using Shopify. By analyzing Shopify stores, they identify emerging trends, popular product categories, and shifts in online retail strategies, helping brands stay ahead of competitors.
  2. A financial services company monitors businesses using Klarna. They assess how installment payment adoption varies by industry, identifying growth opportunities and understanding consumer financing trends to refine their financial product offerings.
  3. A SaaS marketing firm analyzes companies using HubSpot. By tracking businesses that use HubSpot for CRM and marketing automation, they benchmark digital engagement strategies, content marketing effectiveness, and customer retention tactics.
  4. A payment processor evaluates businesses accepting Google Pay. By studying merchants that support Google Pay, they analyze mobile payment adoption trends, competitive pricing strategies, and user experience improvements in the digital payments space.
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  1. A product development firm uses technographic data to identify businesses using Magento. By analyzing these companies, they uncover trends in e-commerce features such as product customization and mobile optimization, which helps them develop new tools and features to integrate into their own product offerings.
  2. A software development company leverages technographic data to find businesses using WooCommerce for online stores. By tracking WooCommerce users, they identify the types of plugins and extensions most commonly used, allowing them to design new software solutions that fill gaps in the market or improve the e-commerce experience.
  3. A payment solutions provider tracks businesses using Stripe for payment processing. By studying these companies, they identify emerging trends in online payment preferences, enabling them to develop new, innovative features or integrations to enhance their own payment platform, such as advanced fraud protection or multi-currency support.
  4. A digital product company uses technographic data to find businesses using Squarespace for website creation. They identify trends in design tools and e-commerce functionalities that businesses are adopting, helping them develop new features and customizable templates that cater to the growing demand for high-quality, user-friendly web solutions.
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  1. A customer success platform uses technographic data to identify businesses using Shopify. By analyzing these companies, they uncover trends in customer engagement features like loyalty programs and advanced analytics, which helps them offer upsell opportunities such as custom reporting tools or automated customer retention strategies.
  2. A CRM solutions provider leverages technographic data to find businesses using HubSpot for marketing automation. By tracking HubSpot users, they identify companies that could benefit from more advanced features, such as customized lead scoring, segmentation tools, and AI-driven insights for improving customer retention.
  3. A marketing automation company uses technographic data to track businesses using Mailchimp. By studying these companies, they identify patterns in email marketing performance and upsell advanced features like automated workflows, advanced segmentation, or A/B testing to optimize engagement and drive higher customer retention.
  4. A payment processor tracks businesses using PayPal for online transactions. By analyzing these companies, they uncover trends in the adoption of digital wallets and mobile payments, enabling them to upsell complementary solutions such as subscription billing services or fraud protection tools to enhance customer experience and retention.
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Tell us about your project and data needs and let us guide you through all the solutions that best fit your use case.
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Frequently asked questions
What is technographic data?
Technographic data refers to information about the technologies that companies use in their operations, such as the software, hardware, platforms, and tools they rely on. It includes details about the tech stack of businesses, such as their CRM systems (e.g., Salesforce), e-commerce platforms (e.g., Shopify, Magento), payment processors (e.g., Stripe, PayPal), and marketing automation tools (e.g., HubSpot, Mailchimp). This data helps companies understand the technology preferences and needs of potential customers.
Why do companies collect technographic data?

Companies collect technographic data to gain insights into the technology stack of their target market or competitors. This information helps them make informed decisions regarding product development, sales targeting, market segmentation, competitive analysis, and customer retention strategies. By understanding what technologies businesses are already using, companies can better tailor their offerings, develop complementary products or services, and target prospects that are more likely to benefit from their solutions.

Can I add more criteria like company size and revenue when targeting by technographics?

Yes, you can definitely add more criteria and target companies by company size, annual revenue, industry and much more while creating your technographic dataset. You can create highly targeted segments by combining firmographic data attributes with technographic data. For example, you could target mid-sized businesses with annual revenues over $50 million that are using Magento or Salesforce. This helps ensure you're focusing on companies that not only use the technology you support but also match the profile of businesses most likely to invest in your offerings.

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